Emotional Language: Appeal to status
Some kind of respectable status is one of those things nearly everyone strives for. However there are different ways people take to get to this desired position.
In some cases uniqueness is the primary goal and thus anything that can bring it, is highly welcomed. Big names, labels and brands is surely one of the most common ways of doing it. Often people buy special products from largely advertised expensive companies in the warm outlook that this will bring them some sort of similar distinction as it brought to those faces that in fact stand behind them. It is almost staggering how one ball point pen for $150 can make someone feel more important, confident, secure or special. Still, it is gloomy when these feelings are based merely on the type of physical things that these people are surrounded with.
This appeal is well known by above mentioned type of companies which deliberately use slogans that speak about status, such as:”Think different” or “Because you’re worth it“. And out of the experience we can say that it surely works just fine.
At last, I would like to say again that there is nothing wrong with these things alone, for I believe it is positively wonderful to be able to afford not only to pay the regular, but also to choose from the variety of fascinating products market offers us. Yet, there is probably something erroneous if a person refuses to eat your baked chicken with rice and goes afterwards to order – arroz con pollo.